Me: “What browser are you on?”
Me: “Google Chrome?”
Client: “No, just regular Google.”
Me: “That’s the site. I want to know the browser.”
Client: “Look, we can have this conversation forever, man. But when I hit the internet logo, Google comes up!”
Me: “Okay…What does that “internet logo” look like?
Client: “…A fiery fox, I guess. But that’s irrelevant.”
Traci Lords in John Waters’ Cry-Baby (1990)
I-G-G-Y. Is that you?
Or just use Tumblr instead. BOOM. staff Amiright?
High visibility, popular brands and celebrities attract large Twitter followings who tweet, comment and share information about them. BUT followers have NO connection to each other.
These communities tend to have large or very large followings but little connection between all of the accounts that make up the following. Also:
It’s interesting to note that…Brand Cluster Twitter Communities do very little of their own tweeting.
What should brands do if their following matches this structure? Heidi offers some actionable marketing tips:
- Use your star power to build your Twitter following. Since this type of Twitter follower doesn’t interact with each other, this follower base is mainly useful to distribute your message. BUT don’t expect your message to be relayed further or amplified!!!
- Have a plan to build engagement with your Twitter following. To increase the power of your follower base, test a variety of different methods for interacting with followers and encouraging them to interact with each other.
The entire piece is worth reading to help understand how different Twitter communities communicate, informing your Twitter strategy.
Most garages are terrible but necessary (for now) sores on the urban landscape. But why do they have to only do one thing?
I met Luke skywalker today (: I love Star Trek!
Don’t be rude….. Why can’t I be a Trekkie and proud? “Falcon Punch!!!” Amiright?
Just incase this isn’t a joke. Harrison Ford played Han Solo in Star wars
No sweetie……. You’re confused…….. You’re thinking about Yoda from Star Fox (:
Wait, I thought he was Ally McBeal’s husband?